The Mitsubishi Mirage and Nissan Versa are the last two mainstream, affordable subcompact cars—heck, last inexpensive cars of any kind—left on the North American market. And guess what? They're recently selling pretty darn well. How well and for how long?
Showing posts with label sales. Show all posts
Showing posts with label sales. Show all posts
Wednesday, October 2, 2024
Monday, July 20, 2020
You're Witnessing the Small Car Die-Off
Twelve years ago when we started Subcompact Culture on January 23, 2008, we were witnessing the growth of the small car segment in the U.S.—something that many thought would never happen. After all, it was long thought that Americans didn't buy small cars. But 12 years, 5 months, and 27 days after starting Subcompact Culture, we're witnessing the segment's extinction. As much as I try not to sound fatalist here, we are witnessing the small car die-off.
Labels:
sales
Thursday, March 26, 2020
Will COVID-19 Change Automotive Buying Trends?
Labels:
sales
Monday, January 20, 2020
2019 Subcompact Sales Summary
There's been a long discussion about how small car sales are waning and how larger vehicle sales are gaining in popularity in the U.S. Heck, many thought 2019 would not be a strong car sales year for all cars. Well, the U.S. sales were down, but there were still 17 million vehicles sold (that five years with more than 17 million car sold, FYI). Pretty dang good. How'd the smaller cars do? Let's look.
Labels:
sales,
sales report
Thursday, October 3, 2019
The Little Mitsubishi Mirage Continues to Sell Big
The Mitsubishi Mirage has been called a lot of foul things by many automotive journalists and, frankly, the general populous. It's one of the lowest horsepower cars on the North American market. It's got three cylinders. It's very small and fairly raucous. It's not fast. Yet consumers keep buying them and sales continue to increase. What's up with its success?
Labels:
Mirage,
Mitsubishi,
sales
Friday, August 2, 2019
Seven Month Sales Report: 2019
Labels:
sales,
sales report
Friday, January 4, 2019
Friday, April 13, 2018
Are Automakers Abandoning the B-Segment?
![]() |
2018 Chevrolet Sonic |
For the last few months, gas prices have been fairly low, certainly under $3 a gallon in most places. And when fuel prices are down and the economy is up, people often forego the small cars and opt for trucks, SUVs, and big sedans. We get it: You’ve got money in your pocket and are willing to spend.
But keep in mind, it wasn’t that long ago that fuel prices were over $4 a gallon, the economy was climbing out of the ooze, and people were buying small cars. They were better on fuel, cheaper to purchase, and less expensive to operate. But American car buyers have short memories and auto manufacturers would much rather reap the big profits of big cars and trucks. I get it -- it’s a business. I also understand that large cars and trucks are a status symbol. No one looks at you like a baller in a Mitsubishi Mirage. Ask me how I know. Ask me if I care.
Thursday, January 11, 2018
2017 Subcompact Sales Summary
Here's 2017's subcompact/small car sales info. There were a lot of big drops in sales vs. 2016, likely due to low fuel prices as well as a strong economy. And while both of those things are good for the U.S., they're not good for small car sales.
Labels:
sales,
sales report
Friday, December 1, 2017
Here Are All of the New Subcompact Models From the 2017 LA Auto Show
Here is a photo of all the brand-new subcompact vehicles launching at the 2017 LA Auto Show. Impressive.
Labels:
LA Auto Show,
sales,
Trends
Tuesday, March 21, 2017
February 2017 Subcompact Sales
I know it's late in March, but better late than never to report the February 2017 subcompact sales, right?
It was BIG month for Mitsubishi, which posted a 145.2% increase over this time last year and a 95.7% increase overall vs. '16. And frankly, just about everyone else's numbers look fairly meek in comparison. However, there were a lot of positive jumps this year.
That being said, there were quite a few models down for February. The biggest loser being—yet again—the unloved Fiat 500L, which was down a staggering 81%, and 76% for the year. And yes, you're reading that right: Fiat moved just 82 models last month. Also scraping the bottom was the MINI Countryman, and the Chevrolet Sonic.
I think that's enough commentary this for this month. The tale is in the table, so have a look for yourself.
Make/Model | % Feb. 16 vs. Feb. 17 | Units Feb. 17 | % 2016 vs 2017 | YTD |
---|---|---|---|---|
Mitsubishi Mirage | 145.2 | 2835 | 95.7 | 4146 |
Mazda MX-5 Miata | 46.0 | 1108 | 54.4 | 2037 |
Chevrolet Trax | 37.2 | 6606 | 38.6 | 11863 |
MINI Cooper /S Clubman | 31.0 | 499 | 65.2 | 658 |
Honda HR-V | 28.6 | 6354 | 32.1 | 12043 |
BMW i3 | 28.2 | 318 | 62.8 | 430 |
Chevrolet Spark | 21.5 | 2139 | 33.0 | 3834 |
Toyota Yaris iA | 21.5 | 2801 | 14.6 | 4752 |
Toyota Yaris Liftback | 16.4 | 1057 | 63.9 | 2387 |
Buick Encore | 11.2 | 6528 | 9.2 | 11786 |
Jeep Renegade | 11.0 | 7915 | 30.0 | 17280 |
Ford Fiesta | 6.0 | 3981 | 19.7 | 7556 |
Honda Fit | 3.2 | 3764 | 1.5 | 6842 |
Fiat 500 | 1.0 | 1131 | 12.0 | 2349 |
Smart Fortwo | -17.5 | 348 | -18.1 | 672 |
Hyundai Veloster | -17.9 | 1724 | 0.9 | 1462 |
Nissan Versa | -19.4 | 9869 | -7.5 | 18739 |
MINI Cooper /S Hardtop 2 Dr | -28.4 | 680 | -38.4 | 1336 |
Mazda CX-3 | -28.7 | 1279 | -22.3 | 2463 |
Nissan Juke | -30.4 | 1297 | -22.9 | 2601 |
Hyundai Accent | -31.5 | 3352 | 4.7 | 10414 |
Kia Soul | -35.0 | 7702 | -26.3 | 15494 |
Toyota Prius c | -39.4 | 1372 | -37.5 | 2515 |
Kia Rio | -42.5 | 840 | -36.8 | 1826 |
Fiat 500X | -45.0 | 640 | -44.0 | 1240 |
MINI Cooper /S Hardtop 4 Dr | -47.7 | 481 | -55.7 | 954 |
Chevrolet Sonic | -49.5 | 2140 | -46.5 | 4235 |
MINI Countyman | -67.6 | 188 | 20.7 | 1310 |
Fiat 500L | -81.0 | 72 | -76.0 | 178 |
Chevrolet Bolt | 952 | na | 2114 | |
MINI Cooper /S Convertible | 680 | na | 950 | |
Fiat Spider | 302 | na | 542 |
Labels:
sales,
sales report
Thursday, January 5, 2017
How Subcompact Sales Stacked Up in 2016
![]() |
Kia Soul Turbo |
Labels:
sales,
sales report
Friday, November 11, 2016
Sales: What's the Future of Small Cars in the U.S.?
![]() |
2017 Nissan Versa Note |
Labels:
editorial,
sales,
sales report
Monday, August 22, 2016
July 2016 Subcompact Car Sales

July's sales data is pretty mixed. About half the field did well, half the field didn't. The biggest winner was MINI's Convertible up a healthy 97.1%, although with only 536 units sold, any blips will shoot the percentage way up. Hyundai had a sizable 64.8% gain with its Accent, BMW's electric i3 charged things up 58.1%, and Jeeps super-hot Renegade also was up to the tune of 57%.
MINI might be at the top of the list, but it's also at the bottom with its 2DR hardtop, down 67.2%—a big drop. It should be noted overall sales of the 2D are down more than 44%. Also skimming the bottom were both the Toyota Prius c and the Toyota Yaris, with the c down 60.1% and the Yaris down 43.4%. The bigger news here is that the Yaris, which has remained largely unchanged for many years, currently has the biggest year-to-date sales drop of 47.6%.
![]() |
2017 Fiat Spider |
Make/Model | % July. '16 vs '15 | Units July '16 | % YTD June '16 Vs. '15 | Units YTD |
---|---|---|---|---|
MINI Cooper /S Convertible | 97.1 | 536 | 19.6 | 2366 |
Hyundai Accent | 64.8 | 7046 | 15.2 | 46376 |
BMW i3 | 58.1 | 1479 | -19.1 | 4359 |
Jeep Renegade | 57.0 | 10057 | 211.0 | 61907 |
Chevrolet Trax | 54.9 | 9466 | 24.8 | 38601 |
Kia Rio | 49.6 | 3331 | 9.4 | 18669 |
Chevrolet Spark | 28.7 | 4229 | -0.8 | 22520 |
Honda Fit | 25.4 | 5432 | -17.9 | 32817 |
Honda HR-V | 25.1 | 7394 | 118.6 | 43837 |
Nissan Versa | 19.2 | 11856 | 9.6 | 84317 |
MINI Countryman | 18.2 | 1422 | -18.8 | 70702 |
Smart Fortwo | 11.8 | 493 | -24.1 | 3086 |
Buick Encore | 1.4 | 6923 | 16 | 43344 |
Fiat 500X | 1.0 | 950 | 514 | 7481 |
Honda CR-Z | 0.7 | 272 | -5.4 | 1477 |
Hundai Veloster | -2.5 | 2008 | 12.6 | 14931 |
Chevrolet Sonic | -5.1 | 4844 | -21.3 | 33136 |
Kia Soul | -5.9 | 13157 | 2.1 | 83685 |
MINI Cooper /S Hardtop 4 DR | -10.8 | 924 | -22.1 | 7243 |
Mitsubishi Mirage | -17.6 | 1280 | -4 | 14453 |
Mazda MX-5 Miata | -22.0 | 881 | 65.6 | 6265 |
Ford Fiesta | -25.5 | 4092 | -27.7 | 29631 |
Fiat 500L | -28.0 | 227 | -58 | 2527 |
Nissan Juke | -33.2 | 1568 | -16.9 | 14124 |
Fiat 500 | -43.0 | 1097 | -44 | 8857 |
Toyota Yaris | -43.4 | 794 | -47.6 | 7378 |
Toyota Prius c | -60.1 | 1402 | -42.2 | 12975 |
MINI Cooper /S Hardtop 2 DR | -67.2 | 813 | -44.6 | 7053 |
Scion iA | 3007 | 19434 | ||
Mazda CX-3 | 1499 | 11001 | ||
MINI Clubman | 1076 | 5487 | ||
Fiat Spider | 480 | 481 |
Labels:
sales,
sales report
Monday, June 6, 2016
May 2016 Subcompact Sales
Is it that time again already? Indeed it is, and three models had big-old gains. The Jeep Renegade, as we predicted, is killin' it. Nearly 11,000 models sold in May; 42,549 models sold this year! That makes it the third best-selling model on this list. The Mazda MX-5 Miata continues to sell the heck out of is little sports car, which was up 122.7%. MINI also did well last month moving 103.1% of what it sold last year, despite selling the fewest vehicles of any other subcompact model this year. After that, however, things peter out. However, the redesigned Chevrolet Spark, which we still haven't driven, is up 29.2%, along with several other vehicles in the double digits. Of note: Mitsubishi's Mirage was down 39.1%. Will this be a trend for the struggling automaker's surprise sales champion?
On the not-so-good side of the sales equation, the biggest loser was, unsurprisingly, the unpopular Fiat 500L, down 73% with just 334 models sold. Only Honda's not-so-sporty (or fuel efficient) CR-Z hybrid sold fewer units. The aging Chevrolet Sonic and Smart's Fortwo, Toyota's Yaris, and a few other subcompacts were down more than 40% this month. Not so good.
As of today, fuel prices are $0.40 less expensive than they were a year ago, but up $0.10 from a month ago, so it's trending upwards. We'll see if the lower fuel prices continue to have an effect on subcompact sales.
![]() |
Jeeps subcompact crossover, the Renegade, is selling like hot cakes, which apparently sell pretty well. |
As of today, fuel prices are $0.40 less expensive than they were a year ago, but up $0.10 from a month ago, so it's trending upwards. We'll see if the lower fuel prices continue to have an effect on subcompact sales.
Make/Model | %May '16 vs. '15 | Units May '16 | % YTD May '16 vs. '15 | Units YTD |
---|---|---|---|---|
Jeep Renegade | 146.0 | 10868 | 334.0 | 42549 |
Mazda MX-5 Miata | 122.7 | 1000 | 103.0 | 4495 |
MINI Cooper /S Convertible | 103.1 | 646 | -9.1 | 1195 |
Chevrolet Spark | 29.2 | 3495 | -24.6 | 11732 |
Honda HR-V | 25.5 | 7392 | 371.9 | 29876 |
Hyundai Accent | 22.7 | 5432 | 23.0 | 36191 |
Buick Encore | 20.8 | 6522 | 21.2 | 30330 |
Nissan Versa | 19.7 | 12114 | 1.8 | 57778 |
Kia Soul | -1.3 | 13706 | 3.8 | 58299 |
Honda CR-Z | -4.9 | 234 | -27.8 | 22351 |
Honda Fit | -10.0 | 5706 | -27.8 | 22351 |
Chevrolet Trax | -10.6 | 5102 | 23.9 | 23339 |
Hyundai Veloster | -12.6 | 1965 | 22.8 | 11223 |
Nissan Juke | -13.5 | 2271 | -17.0 | 10032 |
BMW i3 | -15.0 | 696 | -41.8 | 2272 |
MINI Countryman | -30.1 | 1236 | -22.2 | 4851 |
Ford Fiesta | -34.8 | 6150 | -22.0 | 21475 |
Kia Rio | -38.0 | 2241 | -18.4 | 10130 |
Mitsubishi Mirage | -38.3 | 2098 | -1.7 | 11632 |
Fiat 500 | -41.0 | 1553 | -48.0 | 6819 |
MINI Cooper /S Hardtop 4 Dr. | -42.5 | 908 | -16.3 | 5336 |
MINI Cooper /S Hardtop 2 Dr. | -44.1 | 968 | -38.8 | 5390 |
Toyota Prius c | -45.0 | 1909 | -36.3 | 10218 |
Toyota Yaris | -48.5 | 1236 | -46.5 | 5284 |
Smart Fortwo | -49.8 | 420 | -23.3 | 2186 |
Chevrolet Sonic | -67.1 | 2980 | -28.8 | 20709 |
Fiat 500L | -73.0 | 334 | -63.0 | 2064 |
Scion iA | 3056 | 13488 | ||
Mazda CX-3 | 1570 | 7990 | ||
Fiat 500X | 1250 | 6308 | ||
MINI Cooper S/Clubman | 825 | 3404 |
Labels:
sales,
sales report
Thursday, May 5, 2016
April 2016 Subcompact Car Sales: A Rebound?
Last month I was quick to declare a subcompact sales slump. It's pretty incredible how things can simply bounce back. Twelve of the 27 models for sale more than a year have posted positive sales gains this month vs. the same month in 2015. The biggest monthly gainer was, again. the Mazda MX-5 Miata, up 182.8%. The Jeep Renegade also was up over 130%, and BMW's electric i3 was also up 100%. Impressively, Hyundai moved a lot of Accents in April—nearly 13,000 to be exact—for a year-to-date total of over 30,000 units.
The big loser this month was again the MINI Paceman. All I can assume is the model is already on the chopping block, so perhaps its 89% loss isn't truly representative, since it's a dead man walking. The Fiat 500L is most certainly still for sale, although with a 63% decline in sales, you'd hardly know it. The Toyota Prius c was down 54.2%, and the Nissan Versa was down, somewhat surprisingly, 50%. That being said, it still has the most units sold thus far of any subcompact-like vehicle yet with 45,664 units sold.
And in my favorite small car battle of the year, the tiny Mitsubishi Mirage continues to outsell the lilliputian Chevrolet Spark by nearly 16%, Overall Mirage sales are up 12.7% for the year. Talk about surprising.
Sales numbers are for U.S. market only.
The big loser this month was again the MINI Paceman. All I can assume is the model is already on the chopping block, so perhaps its 89% loss isn't truly representative, since it's a dead man walking. The Fiat 500L is most certainly still for sale, although with a 63% decline in sales, you'd hardly know it. The Toyota Prius c was down 54.2%, and the Nissan Versa was down, somewhat surprisingly, 50%. That being said, it still has the most units sold thus far of any subcompact-like vehicle yet with 45,664 units sold.
And in my favorite small car battle of the year, the tiny Mitsubishi Mirage continues to outsell the lilliputian Chevrolet Spark by nearly 16%, Overall Mirage sales are up 12.7% for the year. Talk about surprising.
New feature: Click on the car name for stories related to that model.
Make/Model | % Apr. '16 vs. '15 | Units Apr. '16 | % YTD Apr. '16 vs. '15 | Units YTD |
---|---|---|---|---|
Mazda MX-5 Miata | 182.8 | 1086 | 98.0 | 3495 |
Jeep Renegade | 131.0 | 9730 | 514.0 | 31681 |
BMW i3 | 100.0 | 814 | -48.9 | 1576 |
MINI Cooper /S Convertible | 79.7 | 541 | -44.9 | 549 |
Hyundai Veloster | 69.2 | 2792 | 34.4 | 9258 |
Hyundai Accent | 57.6 | 12933 | 23.0 | 30759 |
Mitsubishi Mirage | 37.2 | 3302 | 12.7 | 9534 |
Chevrolet Trax | 30.7 | 4510 | 38.8 | 18237 |
Buick Encore | 17.9 | 6589 | 21.3 | 23808 |
Honda CR-Z | 12.8 | 253 | -12.6 | 736 |
Kia Soul | 0.9 | 11517 | 5.5 | 44593 |
MINI Countryman | 0.4 | 1249 | -19.1 | 3615 |
Smart Fortwo | -2.9 | 466 | -12.3 | 1766 |
Kia Rio | -10.0 | 2523 | -10.4 | 7889 |
Chevrolet Spark | -17.7 | 3082 | -35.9 | 8237 |
Nissan Juke | -22.3 | 1890 | -17.9 | 7761 |
Honda Fit | -24.3 | 5132 | -32.4 | 16645 |
Ford Fiesta | -25.4 | 4462 | -15.3 | 15325 |
MINI Cooper /S Hardtop 4 Dr | -35.1 | 976 | -7.7 | 4428 |
Toyota Yaris | -36.6 | 1365 | -45.9 | 4048 |
Fiat 500 | -40.0 | 1488 | -50.0 | 5266 |
Chevrolet Sonic | -41.4 | 5102 | -11.4 | 17729 |
MINI Cooper /S Hardtop 2 Dr | -46.9 | 1136 | -37.5 | 4422 |
Nissan Versa | -50.0 | 9165 | -2.1 | 45664 |
Toyota Prius c | -54.2 | 1676 | -33.7 | 8309 |
Fiat 500L | -63.0 | 463 | -60.0 | 1730 |
MINI Paceman | -89.0 | 9 | -88.5 | 39 |
Honda HR-V | 6989 | 22484 | ||
Scion iA | 3023 | 10432 | ||
Mazda CX-3 | 1504 | 6420 | ||
Fiat 500X | 1094 | 5058 | ||
MINI Cooper /S Clubman | 884 | 2579 |
Sales numbers are for U.S. market only.
Labels:
sales,
sales report
Thursday, April 7, 2016
March 2016 Subcompact Sales: Are We Officially in a Small Car Slump?
We've got three months under our belts in 2016. Is it too early to declare a subcompact sales slump?
Looking at this month's numbers, I'd say it's time to call it. Since fuel prices have plummeted, small car sales have followed suit. This month, of the 25 models listed that have been on sale for at least a year, 19 of them showed decreases in sales compared to this time in 2015. The only models with increases were the Mazda Miata, Mitsubishi Mirage, Chevrolet Trax, Buick Encore, Nissan Versa, and Hyundai Accent. Of those, the Trax and Encore are mechanical twins. Amazingly, the Mirage is up a whopping 65.3% compared to this time last year, too. Maybe people really do want a simple, inexpensive car with a great warranty.
The biggest loser in March was the MINI Paceman. Honestly, I thought they stopped selling them. However, I was able to find 2016 models for sale on MINI lots. MINI sold just 15 units. The car will be discontinued after 2016, but it's still for sale now. BMW's subcompact electric i3 is also skimming the bottom with a -63.9% decline, and the Fiat 500 and 500L are also near the bottom of the list yet again.
It's likely that low fuel prices are to blame for the low overall sales, and as I've mentioned for the last few months, it's likely sales will continue to slide overall.
Right now the Miata is an outlier, since it's a two-door sports car and it's super hot. I fully expect its sales to cool over the year. The smaller CUVs are probably going to continue to sell well because, well, because they're small CUVs and people are in love with them. The Mirage is one of the least expensive cars for sale in the U.S. and it has a fantastic warranty, so it may end up owning that niche. By the way, it outsold the recently redesigned Chevrolet Spark nearly 2:1 this month. It's cars like the Kia Rio, Hyundai Accent, and Ford Fiesta that I wonder about for the long haul.
ARE SMALL CARS ON THEIR WAY OUT?
I don't believe small cars are on their way out just yet. The manufacturers always have their pulse on what consumers are buying, and right now it's bigger cars, pickups, and SUVs. Larger cars are getting better fuel economy, too so the demand for the small ones may be, well, smaller. Keep in mind that there will always be room for an entry-level vehicle in certain automakers' lineups. Even when there weren't many small cars for sale back in the late 1990s and early 2000s, Toyota still had the Tercel and Echo; Chevrolet still had the Metro; Hyundai still had the Accent. However, without a gas spike or a dip in the economy, small car sales will likely continue to fall until they hit a point where sales level out. The question is which models will survive the drop?
Anyway, here are full stats on March's sales.
Looking at this month's numbers, I'd say it's time to call it. Since fuel prices have plummeted, small car sales have followed suit. This month, of the 25 models listed that have been on sale for at least a year, 19 of them showed decreases in sales compared to this time in 2015. The only models with increases were the Mazda Miata, Mitsubishi Mirage, Chevrolet Trax, Buick Encore, Nissan Versa, and Hyundai Accent. Of those, the Trax and Encore are mechanical twins. Amazingly, the Mirage is up a whopping 65.3% compared to this time last year, too. Maybe people really do want a simple, inexpensive car with a great warranty.
The biggest loser in March was the MINI Paceman. Honestly, I thought they stopped selling them. However, I was able to find 2016 models for sale on MINI lots. MINI sold just 15 units. The car will be discontinued after 2016, but it's still for sale now. BMW's subcompact electric i3 is also skimming the bottom with a -63.9% decline, and the Fiat 500 and 500L are also near the bottom of the list yet again.
It's likely that low fuel prices are to blame for the low overall sales, and as I've mentioned for the last few months, it's likely sales will continue to slide overall.
Right now the Miata is an outlier, since it's a two-door sports car and it's super hot. I fully expect its sales to cool over the year. The smaller CUVs are probably going to continue to sell well because, well, because they're small CUVs and people are in love with them. The Mirage is one of the least expensive cars for sale in the U.S. and it has a fantastic warranty, so it may end up owning that niche. By the way, it outsold the recently redesigned Chevrolet Spark nearly 2:1 this month. It's cars like the Kia Rio, Hyundai Accent, and Ford Fiesta that I wonder about for the long haul.
ARE SMALL CARS ON THEIR WAY OUT?
I don't believe small cars are on their way out just yet. The manufacturers always have their pulse on what consumers are buying, and right now it's bigger cars, pickups, and SUVs. Larger cars are getting better fuel economy, too so the demand for the small ones may be, well, smaller. Keep in mind that there will always be room for an entry-level vehicle in certain automakers' lineups. Even when there weren't many small cars for sale back in the late 1990s and early 2000s, Toyota still had the Tercel and Echo; Chevrolet still had the Metro; Hyundai still had the Accent. However, without a gas spike or a dip in the economy, small car sales will likely continue to fall until they hit a point where sales level out. The question is which models will survive the drop?
Anyway, here are full stats on March's sales.
Make/Model | %YTD Mar. '16 vs. '15 | Units Mar. '16 | % YTD Mar. '16 vs '15 | Units YTD |
---|---|---|---|---|
Mazda MX-5 Miata | 104.9 | 1090 | 74.4 | 2409 |
Mitsubishi Mirage | 65.3 | 4113 | 2.9 | 6232 |
Chevrolet Trax | 28.3 | 5167 | 41.7 | 13727 |
Buick Encore | 13.7 | 6426 | 22.7 | 17219 |
Nissan Versa | 11.7 | 16244 | -1.3 | 36499 |
Hyundai Accent | 5.1 | 7879 | 6.1 | 17826 |
Kia Rio | -0.3 | 2475 | -10.5 | 5366 |
Hyundai Veloster | -1.6 | 2342 | 23.5 | 6466 |
Chevrolet Sonic | -3.8 | 4708 | 11.6 | 12627 |
Kia Soul | -5.4 | 12043 | 8.7 | 33076 |
Ford Fiesta | -8.1 | 4549 | -10.3 | 10863 |
Nissan Juke | -12.0 | 2498 | -16.4 | 5871 |
MINI Cooper /S Hardtop 4 Dr | -13.9 | 1300 | 4.8 | 3452 |
MINI Countryman | -16.9 | 1281 | -26.6 | 2366 |
Smart Fortwo | -17.8 | 479 | -15.2 | 1300 |
Chevrolet Spark | -30.3 | 2273 | -43.4 | 5155 |
Toyota Prius c | -32.3 | 2607 | -25.3 | 6633 |
Honda Fit | -33.5 | 4771 | -36.4 | 11513 |
Honda CR-Z | -40.8 | 163 | -22.8 | 483 |
MINI Cooper /S Hardtop 2 Dr | -47.2 | 1122 | -33.3 | 3286 |
Toyota Yaris | -51.3 | 1227 | -49.6 | 2683 |
Fiat 500 | -55.0 | 1490 | -53.0 | 3778 |
Fiat 500L | -56.0 | 533 | -58.0 | 1267 |
BMW i3 | -63.9 | 332 | -71.6 | 762 |
MINI Paceman | -86.6 | 15 | -88.3 | 30 |
Jeep Renegade | 8832 | 21951 | ||
Honda HR-V | 6398 | 15515 | ||
Scion iA | 3264 | 7409 | ||
Mazda CX-3 | 1748 | 4916 | ||
Fiat 500X | 1399 | 3964 | ||
MINI Cooper/S Clubman | 1037 | 1695 |
Wednesday, March 2, 2016
February 2016 Subcompact Car Sales: Slow Sales Continue
Fuel prices remain low and therefore the sales of larger vehicles are up, and subcompact car sales continue to fall. There wasn't a single vehicle with more than a 48.5% increase in sales vs. February 2014 on the entire chart.
The big winner was Mazda's Miata (up 48.5%). The Chevrolet Sonic moved 46.2% more cars than this time last year, and Hyundai's Veloster models were up 35.1%. No other companies posted bigger year-over-year gains.
The big loser is BMW's i3 EV which was down a whopping 77.2%, followed by both the Fiat 500L (-62.0%) and the 500 (-54.0%).
The Jeep Renegade continues to make strides in the subcompact CUV market, as does the Honda HR-V. By the way: The Jeep sells more than four times the amount of Renegades as Fiat sells 500Xs, despite them being on the same platform.
Unless fuel prices rise sharply, I would expect small car numbers to continue to be soft.
The big winner was Mazda's Miata (up 48.5%). The Chevrolet Sonic moved 46.2% more cars than this time last year, and Hyundai's Veloster models were up 35.1%. No other companies posted bigger year-over-year gains.
The big loser is BMW's i3 EV which was down a whopping 77.2%, followed by both the Fiat 500L (-62.0%) and the 500 (-54.0%).
The Jeep Renegade continues to make strides in the subcompact CUV market, as does the Honda HR-V. By the way: The Jeep sells more than four times the amount of Renegades as Fiat sells 500Xs, despite them being on the same platform.
Unless fuel prices rise sharply, I would expect small car numbers to continue to be soft.
Make/Model | % YTD Jan. '16 vs '15 | Units Feb. '16 | % YTD Feb. '15 vs. '16 | Units YTD |
---|---|---|---|---|
Mazda MX-5 Miata | 48.5 | 759 | 55.4 | 1319 |
Chevrolet Sonic | 46.2 | 4241 | 23.3 | 7919 |
Hyundai Veloster | 35.1 | 2101 | 44.3 | 4124 |
Chevrolet Trax | 26.0 | 4814 | 51.2 | 8560 |
Buick Encore | 19.3 | 5873 | 28.7 | 10793 |
Kia Soul | 18.8 | 11842 | 16.2 | 21033 |
Nissan Versa | 2.9 | 12249 | -9.8 | 20255 |
Ford Fiesta | 1.2 | 3754 | -11.8 | 6314 |
Hyundai Accent | 0.6 | 4897 | 6.9 | 9947 |
Smart Fortwo | -7.9 | 422 | -13.6 | 821 |
Nissan Juke | -14.7 | 1863 | -19.4 | 3373 |
Toyota Prius c | -16.2 | 2263 | -21.2 | 4026 |
MINI Cooper /S 4DR Hardtop | -17.1 | 920 | 20.6 | 2152 |
Kia Rio | -24.8 | 1461 | -17.8 | 2891 |
Honda CR-Z | -26.9 | 128 | -10.2 | 320 |
MINI Cooper /S 2 DR Hardtop | -27.6 | 948 | -22.8 | 2164 |
Toyota Yaris | -33.4 | 908 | -48.1 | 1456 |
Chevrolet Spark | -34.1 | 1761 | -50.7 | 2882 |
Honda Fit | -35.5 | 3647 | -38.7 | 6742 |
Mitsubishi Mirage | -37.9 | 1156 | -40.6 | 2119 |
MINI Countryman | -38.1 | 581 | -35.5 | 1085 |
Fiat 500 | -54.0 | 1081 | -52.0 | 2288 |
Fiat 500L | -62.0 | 365 | -60.0 | 734 |
BMW i3 | -77.2 | 248 | -75.6 | 430 |
Jeep Renegade | - | 6757 | 13119 | |
Honda HR-V | 4940 | 9117 | ||
Scion iA | - | 2305 | 4145 | |
Mazda CX-3 | 1793 | 3168 | ||
Fiat 500X | - | 1547 | 2565 | |
MINI Cooper /S Clubman | 381 | 568 |
Labels:
sales,
sales report
Wednesday, January 6, 2016
December 2015 Subcompact Car Sales and Reflections on the 2015 Small Car Market
By Andy Lilienthal
With falling gas prices throughout 2015, small car sales didn't post up the big numbers they have in the past. That being said, there were winners and losers.
Starting with December itself, the biggest increase in sales vs. Dec. 2014 was the Buick Encore which sold more than double the amount of cars it did last year at this time. Mazda's hot-selling Miata continues to post positive year over year gains, and BMW's electrified i3 sold a healthy 40.4% more cars than Dec. '14.
In the loser category for December, the generally unpopular Fiat 500L was down 79%, followed by the Toyota Yaris, and MINI Paceman. I can't speak for the 500L or the Paceman, but I know the Yaris was in very short supply in the latter months of '15.
2015 SUBCOMPACT CAR SALES AS A WHOLE
So which small model sold the most units total this year? That honor goes to the Kia Soul, which moved a whopping 147,113 units, outselling the Nissan Versa by just 2,585 units. A distant third goes to the Buick Encore, which moved 67,549 units.
The slowest sellers? Well the slothiest goes to the MINI Paceman which managed to move just 1,708 units all year. The Honda CR-Z and MINI Cooper /S Convertible round out the bottom three.
Another interesting foot note is that Mitsubishi proved it can also sell a small car, as the rebounding Japanese brand sold a healthy 21,515 units, making it the company's second best selling vehicle after the Outlander Sport. Taking a page out of the Chevy Spark playbook, the miniature Mirage offers four doors, great fuel economy, and popular tech bits. It is still rather Spartan. It's also very inexpensive. The Spark, by the way, was down 16.2% for the year.
However, where some of the cars slowed down in sales, the subcompact crossover segment more than made up for it.
2015: THE YEAR OF THE SUBCOMPACT CROSSOVER
Next time people say U.S. buyers don't like small cars, point them to this blog post. American's love small cars—as long as they're labeled as crossovers and have available AWD.
Case in point? The aforementioned Buick Encore's 67,549 units sold this year. And guess what? Its twin, the Chevy Trax, moved another 63,030 units. As predicted, Jeep's Renegade is killing it thus far and has sold 60,946 models in nine months. Honda's HR-V has sold nearly 42,000 units, too.
If you add in sales of all the subcompact crossovers sold this year (500X, Countryman, CX-3, Encore, HR-V, Juke, Renegade, and Trax), it amounts to more than 293,000 units sold. And if you include the fairly small Subaru Crosstrek, which sold 89,000 on its own, you get more than 382,000 small crossovers sold in 2015. Yes, the subcompact crossover market was smokin' hot in 2015, and I'll be this trend soldiers on into 2016, too.
With falling gas prices throughout 2015, small car sales didn't post up the big numbers they have in the past. That being said, there were winners and losers.
Starting with December itself, the biggest increase in sales vs. Dec. 2014 was the Buick Encore which sold more than double the amount of cars it did last year at this time. Mazda's hot-selling Miata continues to post positive year over year gains, and BMW's electrified i3 sold a healthy 40.4% more cars than Dec. '14.
In the loser category for December, the generally unpopular Fiat 500L was down 79%, followed by the Toyota Yaris, and MINI Paceman. I can't speak for the 500L or the Paceman, but I know the Yaris was in very short supply in the latter months of '15.
2015 SUBCOMPACT CAR SALES AS A WHOLE
So which small model sold the most units total this year? That honor goes to the Kia Soul, which moved a whopping 147,113 units, outselling the Nissan Versa by just 2,585 units. A distant third goes to the Buick Encore, which moved 67,549 units.
The slowest sellers? Well the slothiest goes to the MINI Paceman which managed to move just 1,708 units all year. The Honda CR-Z and MINI Cooper /S Convertible round out the bottom three.
Another interesting foot note is that Mitsubishi proved it can also sell a small car, as the rebounding Japanese brand sold a healthy 21,515 units, making it the company's second best selling vehicle after the Outlander Sport. Taking a page out of the Chevy Spark playbook, the miniature Mirage offers four doors, great fuel economy, and popular tech bits. It is still rather Spartan. It's also very inexpensive. The Spark, by the way, was down 16.2% for the year.
However, where some of the cars slowed down in sales, the subcompact crossover segment more than made up for it.
2015: THE YEAR OF THE SUBCOMPACT CROSSOVER
Next time people say U.S. buyers don't like small cars, point them to this blog post. American's love small cars—as long as they're labeled as crossovers and have available AWD.
Case in point? The aforementioned Buick Encore's 67,549 units sold this year. And guess what? Its twin, the Chevy Trax, moved another 63,030 units. As predicted, Jeep's Renegade is killing it thus far and has sold 60,946 models in nine months. Honda's HR-V has sold nearly 42,000 units, too.
If you add in sales of all the subcompact crossovers sold this year (500X, Countryman, CX-3, Encore, HR-V, Juke, Renegade, and Trax), it amounts to more than 293,000 units sold. And if you include the fairly small Subaru Crosstrek, which sold 89,000 on its own, you get more than 382,000 small crossovers sold in 2015. Yes, the subcompact crossover market was smokin' hot in 2015, and I'll be this trend soldiers on into 2016, too.
Make/Model | % Dec. '15 vs. '14 | Units Dec. '15 | % YTD Dec. '15 vs. Dec. '14 | Units YTD |
---|---|---|---|---|
Buick Encore | 109.5 | 6498 | 38.2 | 67549 |
Mazda MX-5 Miata | 86.8 | 706 | 81.1 | 8591 |
BMW i3 | 40.4 | 1422 | 81.0 | 11024 |
Chevrolet Sonic | 33.7 | 7293 | -30.7 | 64775 |
Huyndai Veloster | 33.3 | 2246 | -12.1 | 24245 |
Honda CR-Z | 31.0 | 316 | -13.7 | 3073 |
Kia Soul | 22.7 | 12159 | 1.2 | 147113 |
Nisssan Versa | 21.1 | 11058 | 3.4 | 144528 |
MINI Cooper /S Hardtop 4 DR | 12.0 | 1247 | 1026.8 | 15189 |
Mitsubishi Mirage | 11.2 | 1262 | 28.8 | 21515 |
MINI Cooper Countryman | 10.7 | 2148 | -26.3 | 16686 |
Ford Fiesta | -4.7 | 3550 | 2.0 | 64458 |
Toyota Prius c | -6.4 | 2861 | -5.4 | 38484 |
Nissan Juke | -9.1 | 1958 | -29.0 | 27121 |
Smart ForTwo | -31.2 | 669 | -28.4 | 7484 |
MINI Cooper /S Convertible | -32.9 | 147 | -12.4 | 3098 |
Honda Fit | -34.9 | 4197 | -11.1 | 52724 |
Fiat 500 | -35.0 | 1510 | -26.0 | 25084 |
Kia Rio | -48.2 | 997 | -33.9 | 23742 |
Chevrolet Spark | -55.4 | 1340 | -16.2 | 32809 |
Hyundai Accent | -68.3 | 2718 | -2.9 | 61486 |
MINI Cooper /S Hardtop 2 DR | -68.8 | 956 | -8.0 | 19778 |
MINI Paceman | -70.5 | 38 | -18.0 | 1708 |
Toyota Yaris | -76.5 | 377 | 26.4 | 16779 |
Fiat 500L | -79.0 | 308 | -37.0 | 7863 |
Jeep Renegade | 0 | 8975 | 0 | 60946 |
Chevrolet Trax | 0 | 5323 | 0 | 63030 |
Honda HR-V | 0 | 4737 | 0 | 41969 |
Fiat 500X | 0 | 1996 | 0 | 9463 |
Scion iA | 0 | 1808 | 0 | 7605 |
Mazda CX-3 | 0 | 1663 | 0 | 6406 |
Labels:
crossover,
CUV,
sales,
sales report
Friday, December 4, 2015
November 2015 Subcompact Car Sales
By Andy Lilienthal
November wasn't a month with huge gains or losses overall, despite the artificially high number for the MINI Cooper /S Hardtop 4DR. (We always see this giant spike one year after a model is introduced.) If you don't count the MINI as the biggest winner, the Mazda MX-5 Miata, which we recently reviewed, continues to make big year-over-year gains, as it was up more than 226%. The Hyundai Veloster had a nice bump, as did the company's Accent.
The biggest loser this month was the Fiat 500L, which seems to get no love. Fiat moved only 228 units last month, or about seven a day across the entire country. The slow-selling MINI Cooper convertible also didn't fair well, and the Kia Rio round out the bottom.
As for the models not yet a year old, the Jeep Renegade keeps selling like hotcakes and the Chevrolet Trax continues to sell well. Thew Scion iA sold 1,787 sedans. Onto the big board!
November wasn't a month with huge gains or losses overall, despite the artificially high number for the MINI Cooper /S Hardtop 4DR. (We always see this giant spike one year after a model is introduced.) If you don't count the MINI as the biggest winner, the Mazda MX-5 Miata, which we recently reviewed, continues to make big year-over-year gains, as it was up more than 226%. The Hyundai Veloster had a nice bump, as did the company's Accent.
The biggest loser this month was the Fiat 500L, which seems to get no love. Fiat moved only 228 units last month, or about seven a day across the entire country. The slow-selling MINI Cooper convertible also didn't fair well, and the Kia Rio round out the bottom.
As for the models not yet a year old, the Jeep Renegade keeps selling like hotcakes and the Chevrolet Trax continues to sell well. Thew Scion iA sold 1,787 sedans. Onto the big board!
Make/Model | % Nov. 15 vs Nov. 14 | Units Nov. 15 | % YTD Nov. 15 vs Nov. 14 | Units YTD |
---|---|---|---|---|
MINI Cooper /S Hardtop 4DR | 463.8 | 1325 | 5832.8 | 13942 |
Mazda MX-5 Miata | 226.8 | 732 | 80.6 | 7885 |
Hyundai Veloster | 70.1 | 2204 | -15.1 | 21999 |
Hyundai Accent | 44.1 | 5041 | 7.4 | 58768 |
Honda CR-Z | 36.4 | 236 | -17.4 | 2757 |
Buick Encore | 12.1 | 5133 | 33.3 | 61051 |
Kia Soul | 9.8 | 10045 | -0.3 | 134974 |
Nissan Versa | 5.4 | 9783 | 2.2 | 133470 |
Ford Fiesta | -0.4 | 3422 | 2.4 | 60908 |
Toyota Prius c | -5.0 | 2601 | -5.2 | 35623 |
Nissan Juke | -5.5 | 1897 | -30.2 | 25163 |
BMW i3 | -11.3 | 723 | 89.1 | 9602 |
MINI Countryman | -18.4 | 1260 | -29.8 | 14538 |
Mitsubishi Mirage | -18.6 | 1085 | 30.1 | 20253 |
Smart Fortwo | -18.8 | 662 | -28.1 | 6815 |
MINI Paceman | -21.8 | 330 | -14.5 | 1670 |
Chevrolet Sonic | -24.7 | 3653 | -34.7 | 57482 |
Chevrolet Spark | -43.1 | 1628 | -13.0 | 31469 |
MINI Cooper /S Hardtop 2DR | -44.5 | 1460 | 2.1 | 18822 |
Toyota Yaris | -45.1 | 348 | 40.6 | 16402 |
Honda Fit | -48.9 | 3018 | -8.2 | 48527 |
Fiat 500 | -51.0 | 968 | -25.0 | 23583 |
Kia Rio | -57.0 | 898 | -33.1 | 22745 |
MINI Cooper /S Convertible | -71.2 | 62 | -11.0 | 2951 |
Fiat 500L | -80.0 | 228 | -31.0 | 7555 |
Jeep Renegade | - | 7345 | - | 51971 |
Chevrolet Trax | - | 6481 | - | 57707 |
Honda HR-V | - | 3505 | - | 37232 |
Fiat 500X | - | 1833 | - | 7467 |
Scion iA | - | 1785 | - | 5797 |
Mazda CX-3 | - | 1323 | - | 4743 |
Labels:
sales,
sales report
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