It was not a good month for many automakers, and this showed in the July '11 subcompact sales, with a few exceptions.
The Hyundai Accent is full-steam ahead with its new model, and its 75% increase in sales vs. July '10 makes that evident. The Ford Fiesta also sold like proverbial subcompact hotcakes. And hello Suzuki SX4: Welcome to the top three this month (+50%). Kia's Soul continues to sell the best overall. This month's big loser, however, is the Kia Rio, down 70.5% vs. July '10. With the new Rio coming out soon, we can expect that number go way up. Ditto that with the Yaris and Versa.
| Make/Model | July '11 vs. July '10 | Units July '11 | YTD '11 vs. '10 | YTD sold '11 |
| Hyundai Accent | +75.2% | 6938 | -0.2% | 30956 |
| Ford Fiesta | +58.1% | 5296 | +983.5% | 47425 |
| Suzuki SX4 | +50.0% | 1184 | +9.0% | 7237 |
| Kia Soul | +26.3% | 10131 | +77.6% | 65118 |
| MINI Coooper/S Clubman | +2.2% | 642 | -14.9% | 4592 |
| MINI Cooper/S Convertible | -12.9% | 499 | -26.3% | 3114 |
| Chevrolet Aveo | -21.0% | 1621 | -0.4% | 24615 |
| Honda Fit | -22.1% | 4857 | +31.9% | 39275 |
| Nissan Cube | -26.0% | 1122 | -26.0% | 12614 |
| MINI Cooper/S Hardtop | -26.8% | 2287 | +11.1% | 17392 |
| Scion xD | -30.0% | 715 | +2.1% | 5871 |
| Smart ForTwo | -30.4% | 327 | -22.9% | 3012 |
| Nissan Versa | -30.6% | 5359 | -17.7% | 51245 |
| Toyota Yaris | -52.9% | 1391 | -49.8% | 13080 |
| Kia Rio | -70.5% | 1011 | -24.6% | 11689 |
| Nissan Juke | -- | 3221 | -- | 20685 |
| Fiat 500 | -- | 3038 | -- | 7982 |
| MINI Crossover | -- | 1283 | -- | 9429 |
| Mazda2 | -- | 1072 | -- | 8512 |
| Honda CR-Z | -- | 878 | -- | 8990 |
LINKS
July 2010 subcompact sales
1 comment:
-I was expecting the Accent to be down more, it seems like the new model's in short supply at least in the Northeast, and there was a several-month gap between the sellout of the old model and its' arrival.
-Ford's expanding the upper end of Fiestas for '12 (but at $20k plus moving up to a Focus is tempting), but if they wanted the #1 spot they'd add an S hatchback to the line.
-Suzuki's had quite the recovery considering the product is a few years old.
-I'm surprised Aveo hasn't fallen off more. Clearance sale time! It'd be nice if they put the Sonic build-and-price up too.
- I'm just as surprised Nissan moved as many Cubes as they did.
-Still on Nissan, I'm wondering what they're thinking with the sedan-first split launch of the new Versa; it pushes away the buyers who are most interested in small cars for their own sake and renders the Sentra completely irrelevant.
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