Tuesday, September 1, 2009

August subcompact sales: Back to reality.


Well what a difference the C.A.R.S. (Cash for Clunkers) program made, well at least for most subcompacts. There were some truly remarkable sales increases from this time last year, led by the Honda Fit, which increased sales 194.1% (no, that is not a typo). But it wasn't just Honda that did well.

The Fit, Chevrolet Aveo, and Nissan Versa all had gains of over 100% compared to last year. Additionally, the title for Best Selling Subcompact in the U.S. has changed hands, yet again. Pulling ahead this month is the Nissan Versa, followed by the Honda Fit, and slipping two places, the Hyundai Accent. Also of note: Kia Soul sales, which are now at 21,778.

This month's loser, surprisingly, was the Toyota Yaris, which lost 47.4% from this time last year. Apparently not a favorite among Cash for Clunkers participants. To the big board!

Make/Model
Aug. '09 vs Aug. '08Year to date Cars sold in '09 to date
Honda Fit
+194.1%
-7.3%
52,191
Chevrolet Aveo
+159.0%-30.6%29,580
Nissan Versa
+131.8%-5.8%58,979
Kia Rio
+93.9%
-27.7%
20,422
Hyundai Accent+56.5%22.4%50,661
Suzuki SX4+30.0%-30.0%16,162
Scion xD+15.1%-48.1%10,774
MINI (all)-6.5%-16.4%30,868
Smart (all)-33.0%-29.1%11,607
Toyota Yaris-47.4%-40.4%48,878
Kia Soul--
--
21,778
Nissan Cube
----12,522
Pontiac G3
----4,878

6 comments:

nlpnt said...

-Nissan takes the crown based on familiarity for ex-big-car drivers and supply, supply, supply. Local dealer had satellite lots filled with 'em pre-CFC, and more would only have to come from Mexico, not Japan or Korea.

-I wonder if the Yaris drop was due to a supply issue, or aggressive upselling? Loaded ones aren't a great deal and the base models must've gone first.

-Fits seemed to go fast around here. Toyota has the Matrix and Scions to upsell Yaris buyers to, but Honda only has sedans and coupes other than the Fit. Probably a lot of former SUV owners wanted a hatch or wagon!

-Not surprising the Smart didn't do well on that basis, then. It's functionality is *that* much more limited than a conventional B-segment hatchback. Sort of a Metropolitan for the new millenium- not an all-purpose hauler, but not a sports car either.

-Poor, poor G3. It's well on its' way to being a forgotten footnote in automotive history. Especially since the last ones were probably shipped to dealers

nlpnt said...

..shipped to dealers already earlier this summer, or as CFC was going on, I meant to add!

D2M said...

Ugh, C4C was great for everyone but me. Do you know how hard it is to find a Fit right before the new model year after C4C? There was only ONE in our area and they weren't getting any new Fits for a while because of the '10s. :(

I am glad for dealerships though. I'm sure this really helped them out. :)

Thirty-Nine said...

It's amazing how the Fit skyrocketed due to C4C. Back in February, one of our local dealers had 65+ Fits on the lot. I'd bet they don't have many anymore!

sleeksilver said...

The Fit is my favorite subcompact in the segment by far. I am glad to see that it did well!

The Aveo is by FAR the worst and I absolutely despise the Versa for many reasons...

sleeksilver said...

I'd actually like to add that I feel REALLY sorry for anyone who purchased an Aveo or a G3.

They are miserable, awful, terrible little vehicles in my opinion. I rented an Aveo about 6 months ago since that was all they had available on the lot even though I had reserved a midsize.

I hated everything about the vehicle, absolutely everything.

Andy, have you had a chance to drive a G3 or an Aveo yet?