August's subcompact sales numbers are in. The Kia Rio had a stellar month with almost 450% increase in month-over-month sales. The MINI Countryman, for whatever reason, had a spike, too. Also, oddly, the Smart ForTwo had a big jump of 85.9% vs. August of 2011. More amazing than that is the ForTwo's massive 758.1% increase in year-to-date sales. More marketing? Higher gas prices? Who knows, but there are a lot more of them on the road now. The big loser, again, is the two-seat Honda CR-Z hybrid, down 47.7% vs. August 2011, and down 67.7% year to date. It was one of only three models in double-digit loses this month. Nissan's unpopular Cube managed a month-over-month increase, but still is down nearly 60% for the year.
In terms of the newcomers, Chevrolet's Sonic has been a bona-fide hit moving 57,221 units year to date. FYI, I have now added the Hyundai Veloster, the and the Chevrolet Spark.
Finally, I must apologize for skipping the July sales data; sometimes life gets in the way of blogging. I know—shocking.
| Make/Model | Aug '12 vs. Aug '11 | Units, June '12 | YTD Aug '12 vs. Aug '11 | YTD |
| Kia Rio | +447.0% | 3602 | +118.0% | 29644 |
| MINI Countryman | +219.3% | 2050 | +32.5% | 13343 |
| Smart ForTwo | +85.9% | 753 | +758.1% | 6281 |
| MINI Cooper /S Hardtop | +48.7% | 2333 | +3.1% | 19547 |
| Kia Soul | +48.0% | 10191 | +16.5% | 83889 |
| Fiat 500 | +34.0% | 4150 | +158.0% | 28566 |
| Scion xD | +33.9% | 1004 | +13.0% | 13793 |
| Toyota Yaris | +31.1% | 1458 | +59.9% | 22700 |
| Honda Fit | +26.8% | 5020 | -21.5% | 33918 |
| Nissan Versa | +7.2% | 9186 | +29.7% | 77556 |
| Nissan Cube | +6.0% | 634 | -59.9% | 5297 |
| Hyundai Accent | +2.1% | 5398 | +30.0% | 47125 |
| Suzuki SX4 | +2.0% | NA | NA | NA |
| MINI Cooper /S Clubman | -0.2% | 463 | -24.2% | 3832 |
| MINI Cooper /S Convertible | -5.3% | 411 | -1.7% | 3486 |
| Nissan Juke | -7.2% | 3213 | +3.1% | 24901 |
| Ford Fiesta | -28.4% | 4176 | -25.7% | 39561 |
| Mazda2 | -33.9% | 917 | +20.4% | 9899 |
| Honda CR-Z | -47.4% | 392 | -67.6% | 3126 |
| Chevrolet Sonic | -- | 8703 | -- | 57221 |
| Hyundai Veloster | -- | 3708 | -- | 25318 |
| Chevrolet Spark | -- | 2630 | -- | 4090 |
| Scion iQ | -- | 548 | -- | 6189 |
| MINI Roadster | -- | 233 | -- | 1402 |
| MINI Coupe | -- | 228 | -- | 2022 |
1 comment:
The Kia Rio is taking off. The upcoming 2013 Kia Rio SX with a 6-speed manual (only 400 of these being produced) is probably going to make it an even hotter seller. I'm waiting on a SX with a 6-speed manual myself.
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