Wednesday, August 5, 2015

July 2015 Subcompact Car Sales

July 2015 Subcompact Car Sales

As prices of gas continue to fall, so do sales of smaller vehicles. While most automakers are doing quite well, their small car inventory is likely being looked over for larger, thirstier vehicles, which is evidenced by July 2015's numbers tell the tale.

The Mazda MX-5 Miata—the track day darling, drop-top superstar, and all-around super-fun car—managed to sell a few more units this past month, giving it a whopping 183.2% gain over last year at this time; overall sales are up 22.9% because of it. Perhaps people are snatching up the current model before the all-new versions come out.

The if-it-ain't-broke-don't-fix-it Toyota Yaris is up 104.5%, giving it eight straight months in a row of positive sales. I wonder why? For what it's worth, I see a lot of 2015 Yaris hatchbacks around Portland.

The ever-strong-selling Buick Encore subcompact CUV is the last of the list with impressive gains; and, for what it's worth, the Nissan Juke is up 0.9%. Every other car is down compared to this time last year. And in case you were wondering, the average price of gas at this time is $2.64/gal. Last year at this same time it was $3.50/gal. So there you have it.

The big loser this month is Fiat's functional yet unfortunately styled Fiat 500L. The always-slow-to-sell MINI Coupe is down 70%; the soon-to-be-redesigned Smart ForTwo is down 67.4%, likely because of those aforementioned low fuel prices, and because buyers are finally getting a clue how terrible the transmission is.

Of the vehicles that haven't yet been on sale for as much time as it takes the earth to go around the sun (that's one year for you math-challenged readers), the Jeep Renegade, which just rolled out, sold 6,320 units, outselling the Chevrolet Trax. The Fiat 500X is just now hitting dealerships, and didn't sell 1,000 this month. I expect that to change.

So what this month's sales lacked in volume, I made up for in snark and hyphenated adjectives here in this article. You're welcome.

Make/Model % Jul. '15 vs Jul. '14Units Jul. '15% YTD Jul. '15 vs Jul. '14Units YTD
Mazda MX-5 Miata183.2113022.93062
Toyota Yaris104.5140352.914091
Buick Encore68.1682664.837375
Nissan Juke0.92347-39.516994
Mitsubishi Mirage-2.5155352.715054
Toyota Prius c-4.93571-6.422438
Kia Soul-5.013975-8.681961
MINI Cooper Hardtop 2 Dr-5.8247922.712706
Hyundai Veloster-7.82062-22.913261
Chevrolet Spark-11.53287-12.822696
Hyundai Accent-12.13755-5.940252
Honda Fit-15.3433248.439966
Fiat 500-17.01959-16.017349
Chevrolet Sonic-20.75102-25.942078
Honda CR-Z-24.2270-33.71562
MINI Cooper /S Convertible-25.1272-5.81979
Ford Fiesta-27.25491-3.940980
MINI Paceman-36.295-13.3933
Nissan Versa-36.39949-8.076904
Kia Rio-41.32227-28.217062
MINI Countryman-44.91203-269481
MINI Roadster-48.078-14.1751
Smart ForTwo-67.4441-32.24065
MINI Coupe-70.225-52.5283
Fiat 500L-78.0314-22.06390
Jeep Renegade-6320-20751
Chevrolet Trax-6111-30926
MINI Cooper Hardtop 4 Dr-1036-9297
Fiat 500X-962-970
BMW i3-935-5391


Anonymous said...

I owned a 2009 Yaris and have had '12, '14 and '15 Yarii as rental cars. I thought the '12 and '13 drove pretty similar to my '09, which is to say pretty comfortable but to soft to be any fun going around corners. I sold my '09 Yaris to buy a Fit because because of the handling and the earlier year rentals kept me convinced that getting the Fit was the right choice. The '15 Yaris rental felt like it drove a lot better, it felt more confident and less scary in emergency maneuvers. I've read that along with the mild body restyle that the L and LE had the suspension tweaked which might account my different feelings towards the '15 Yarii. The Fit won me away form a long run of Toyotas (I still have a '94 Corolla manual wagon after 445k miles), and while I wouldn't say the '15 Yaris has won me back, at least I would consider it.

Now if they sold a longer, says almost wagon like version...

Kevin T. said...

Why is the MINI Coupe listed twice?

Andy Lilienthal said...

Sorry, Kevin. that was a typo, and I've fixed it. Thanks for the heads up. - Andy

nlpnt said...

The Fiat 500L is really a grille and a brand-identity swap away from being the secondgen PT Cruiser, and I wonder if it would sell better as such.