Monday, February 9, 2015

January 2015 Subcompact Sales

January 2015 Small Car SalesBy

The first month of small cars are in the book, and it's the MINI Cooper, Honda Fit, and Chevrolet Spark out in front in terms of year over year percentage gains. Also of note, the Mazda Miata: Sales are up quite a bit, possibly due to the fact that the next model is on the horizon. The Buick Encore, Mitsubishi Mirage, and Toyota Yaris all had gains in the 40% range. In terms of units moved, Nissan's Versa continues to be a sales leader with 10,546 cars sold—yes that's for one month. Kia's Soul sold the second most, 8,142 units; Honda sold the third most at 5,802.

It's a bit unfair of me to call the Mazda2 the "big loser" this month, since the sales recorded are all 2014 models (there isn't a 2015 model. Same goes for the Nissan Cube). So, I suppose the true "big loser" for the first month of 2015 is the MINI Coupe, with sales down nearly 74% compared to January 2014.

In other news, I've removed the Mitsubishi i-MiEV from the list, as it sold two units (and is also not offering a 2015 models). I have, however, added Chevrolet's Trax and continue to track BMW's i3 EV.

It will be interesting to see how the drop in gasoline prices will affect small car sales this year. Until then, here are January's numbers.

Make/Model% Jan. '15 vs. '14Units Jan. '15% YTD Jan '15 vs '14Units YTD
MINI Cooper /S Hardtop160.72169160.72169
Honda Fit85.8580285.85802
Chevrolet Spark71.5317071.53170
Mazda MX-5 Miata59.433859.4338
Buick Encore46.4346546.43465
Mitsubishi Mirage45.7170545.71705
Toyota Yaris43.5144243.51442
Nissan Versa23.71054623.710546
Fiat 500L1986919869
Smart ForTwo13.897313.8973
MINI Roadster12.16512.165
Hyundai Accent4.744384.74438
Toyota Prius c1.926141.92614
Kia Soul0.681420.68142
Fiat 500-4.02386-4.02386
MINI Cooper /S Convertible-11.7144-11.7144
Ford Fiesta-17.03454-17.03454
MINI Paceman-26.182-26.182
Honda CR-Z-26.6196-26.6196
Hyundai Veloster-28.51302-28.51302
MINI Countryman-30.6745-30.6745
Nissan Juke-41.92001-41.92001
Chevrolet Sonic-46.53521-46.53521
Kia Rio-50.21572-50.21572
Scion iQ-53.677-53.677
Nissan Cube-61.2156-61.2156
Scion xD-62.8220-62.8220
MINI Coupe-73.822-73.822
BMW i3--670--670
Chevrolet Trax--1839--1839

No comments: