Wednesday, March 5, 2014
February 2014 Subcompact Sales
January wasn't a great start to 2014's subcompact sales, and unfortunately, the news didn't get much better for February.
There were some standouts, such as the Buick Encore, which was up 92.7% compared to February 2013. The Nissan Juke was also up to the tune of 83.7%. The Nissan Versa has taken an early lead as the top-selling subcompact for '14, though the Kia Soul is very close on its bumper.
The biggest loser in February was the MINI Cooper/S Hardtop. However, this is likely due to the fact that a new MINI is coming out soon, so dealers are probably down on inventory. Scion's iQ was also down quite a bit selling only about half of what was sold in 2013.
Other interesting things of note: The Chevy Spark was down quite a bit. Just a slump, or has the hot-selling A-segment car peaked? The Mitsubishi Mirage continues to sell fairly well, moving 1170 units. Here's the rest of the data.