Wednesday, June 12, 2013

May 2013 Subcompact Sales

Subcompact SalesI'd say May has shaped up to be an interesting month in terms of small car sales. Honda's low-volume CR-Z had a spike to make it sell 44.3% better than this time last year. Chevrolet's popular Sonic also had a good month, up 32.2%. Also, Kia's Rio is up nearly 28%.

The big loser this month was again a Toyota product, this time the Toyota's Yaris, now in its second year of a redesign. It was down nearly 50%. Last month's biggest loser, the Scion iQ—also a Toyota product—was down 41.4%. Nissan's Cube, which has been a slow seller, rounds out the bottom three.

Of the new-for-2013 makes, the pint-sized Spark continues to sell surprisingly well, followed by Buick's Encore luxury compact SUV, and finally MINI's Paceman.

Make/Model May '13 vs. May '12Units, May '13YTD 2013 vs. 2012 YTD
Honda CR-Z+44.3%427+1.4%2002
Chevrolet Sonic+32.2%8412+6.6%37783
Kia Rio+27.9%5142+4.1%19491
Honda Fit+20.3%4667+4.0%20486
MINI Roadster+18.5%301+61.7%1239
Smart ForTwo+16.4%818-1.4%3678
Kia Soul+12.6%11420-3.2%51744
Ford Fiesta+10.1%6693+7.7%28801
Mazda MX-5 Miata+8.2%672-9.0%2519
Fiat 500+1.0%4051+5.0%17562
MINI Countryman-0.3%1771+13.9%8474
Nissan Versa-0.3%8614+5.5%55056
MINI Cooper/S Hardtop-5.9%2521-6.2%11380
MINI Cooper/S Convertible-8.6%594-15.5%1820
Hyundai Accent-9.5%5578-21.4%24222
Nissan Juke-13.1%2868-7.7%14418
MINI Cooper/S Clubman-18.8%415-27.0%1653
Scion xD-20.8%807-21.0%18644
Hyundai Veloster-22.0%2826-21.1%12303
MINI Coupe-29.6%202-37.9%815
Nissan Cube-36.6%459-14.7%2878
Scion iQ-41.1%526-56.2%1919
Toyota Yaris-49.5%1778-37.8%11179
Chevrolet Spark--2581--14484
Buick Encore--2103--9972
MINI Paceman--140--404
Numbers reflect sales in the United States.

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