Tuesday, June 5, 2012

May 2012 subcompact sales

Subcompact SalesSome big gains in May in terms of subcompact sales. The Hyundai Accent, Fiat 500, and Toyota Yaris all posted triple-digit gains (month over month), and the Fiat 500 posted a huge year-to-date gain of 432%.

Fading into sales oblivion is Honda's CR-Z two-door, two-seater hybrid, selling a miniscule 296 units, down 81% from this time last month; year to date sales are down about 72%, too. Heck, even the Nissan Cube looks like a sales champ compared to the CR-Z.

Kia's Soul is the sales success so far this year with Nissan's Versa hot on its trail. Chevrolet's new Sonic is actually in third place, but there's a sizable margin between second and third. The other American competitor, the Ford Fiesta seems to be sliding.

Make/Model  May '12 vs. May '11 Units, May '12 YTD May '12 vs. May '11  YTD
Hyundai Accent +303.2% 6166 +51.0% 30810
Fiat 500 +128.0% 4003 +432.0% 16702
Toyota Yaris +108.3% 3521 +74.6% 17964
Nissan Versa +80.3% 8643 +25.6% 52173
Nissan Juke +66.2% 3298 +1.3% 15627
Kia Rio +59.5% 4019 +87.7% 18728
Scion xD +19.6% 1019 -2.1% 4485
MINI Cooper/S Convertible +23.3% 650 +2.0% 2153
MINI Cooper/S Countryman +3.9% 1776 +10.7% 7441
Suzuki SX4 -1.0% 1112 -3.9% 4948
MINI Cooper/S Hardtop -3.5% 2679 -3.9% 12128
Kia Soul -9.1% 10146 +22.4% 53436
Ford Fiesta -14.6% 6080 -26.9% 26737
Mazda2 -21.1% 901 +44.9% 9213
Honda Fit -34.5% 3879 -33.2% 19706
MINI Cooper/S Clubman -35.7% 507 -27.9% 2263
Nissan Cube -51.8% 724 -66.9% 3374
Honda CR-Z -81.0% 296 -71.7% 1995
Chevrolet Sonic -- 7205 -- 35455
Scion iQ -- 897 -- 4382
Smart ForTwo -- 703 -- 3731
MINI Coupe -- 287 -- 1313
MINI Roadster -- 254 -- 766
Numbers reflect sales in the United States.

2 comments:

nlpnt said...

Ford's had around $1000 on the hood of the Focus for a while now, and nothing comparable on the Fiesta so it may be losing sales to its' big brother.

Earth to Honda: Put the CR-Z's sport suspension tune and manual transmission in an Insight Si already! There's gotta be a market for a sporty FIVE-SEAT hybrid!

WHERE are all the Versas going!? I just don't see THAT many more of them than everything else - even if they were fleet cars, we'd still see them on the road...

Anonymous said...

too bad this chart doesnt indicate the massive dependence ford and chevy in particular have on fleet sales.

i rent csrs quite often all over the country, and i see thousands upon thousands of sonics and fiestas. 20%+ of ford and gm sales are to rental fleets.