Thursday, April 5, 2012

March 2012 subcompact sales

Subcompact SalesMarch proved to be a mixed bag for subcompacts. The Kia Rio proved to be the biggest seller, with sales up more than 117%. The mechanical twin, the Hyundai Accent, also sold well, as did the Nissan Versa, Kia Soul, Suzuki SX4, and Toyota Yaris. The Juke was up slightly, too.

The biggest loser, yet again, was the lowly Nissan Cube; its sales down more than 69% from last year. The Mazda2 stumbled this month, but is still up healthily for 2012.

In terms of YTD sales, Nissan's Versa is still at the top. MINI's Cooper/S Convertible—a niche vehicle—sold the fewest units.

It should be noted that Chevrolet's Sonic is selling quite well for its first year. Also, Fiat moved quite a few 500s in March, too. With the recent spike in gas prices, I wouldn't be surprised to see numbers up in the next couple of months, however. Onto the big board!

Make/Model  Mar. '12 vs. Feb.'11 Units, Mar. '12 YTD Mar. '12 vs. Mar. '11  YTD
Kia Rio +117.8% 4509 +119.1% 10703
Hyundai Accent +45.3% 8337 +27.6% 18484
Nissan Versa +40.7% 15587 +16.0% 35195
Kia Soul +35.7% 13607 +47.7% 32574
Suzuki SX4 +28.0% 1368 +18.0% 3341
Toyota Yaris +25.6% 3547 +53.8% 10169
Nissan Juke +1.9% 4165 -7.1% 9442
Scion xD -0.8% 1080 +1.1% 2550
MNI Cooper/S Hardtop -7.4% 2817 +5.4% 6828
MINI Cooper/S Convertible -8.2% 493 -3.5% 982
MINI Cooper Countryman -8.7% 1579 +25.2% 4132
Ford Fiesta -33.6% 6502 -23.6% 15522
MINI Cooper/S Clubman -36.1% 497 -19.3% 1248
Honda Fit -36.8% 4559 -20.9% 12625
Mazda2 -38.7% 1533 +88.7% 7264
Honda CR-Z -69.3% 536 -63.8% 1365
Nissan Cube -69.4% 929 -70.1% 2077
Chevrolet Sonic -- 8251 -- 21863
Fiat 500 -- 3712 -- 8850
Scion iQ -- 1285 -- 2523
Smart ForTwo -- 999 -- 2264
MINI Coupe -- 336 -- 736
MINI Roadster -- 144 -- 254
Numbers reflect sales in the United States.

1 comment:

Draw2much said...

lol, I'll never understand the "Gas price is high, buy high MPG cars!!!" and "Wait, gas is lower, who cares?!" mentality that's in the USA. I'd like to think it's just because there are some really good car dealers out there, not that so many in the US only buy decent (smaller) cars when the gas is "high". (A relative term at this point.)

Also, I've seen a number of "new" Jukes on the road in my home town! They look pretty snazy.... though it's strange being in a Fit and feeling like the Juke is on the small side. XD