Friday, January 6, 2012

December 2011 subcompact sales

Subcompact SalesWe've reached the finish line for auto sales! However, before we get to the year-end totals, let's look at December itself.

The big winner for December was the MINI Crossover, up 244.5% vs. 2010. Next up, the all-new Kia Rio and its cousin, the Hyundai Accent. The Mazda2 had a good showing, as did the venerable Kia Soul, which rounds out the fifth spot.

The big loser for the last month of 2011 was technically the Chevrolet Aveo, but since it's an outgoing model, it hardly counts. If you throw out the Aveo's numbers, it's the Nissan Cube that trails the rest, down 62.6% vs. December '10 and only moving 406 units.

In terms of newer models, the Chevrolet Sonic proves it'll likely be a volume leader moving 5,743 units in December. We can welcome the pint-sized Scion iQ to the chart, too. It moved 248 units. You might notice the Smart ForTwo in the "new" part of the column. It turns out that Daimler has been only tracking 2011 Smart sales since July, '11, so rather that figure all the changes etc., I just listed it as a model that hasn't sold for a year.

Here are your top five subcompact sellers for 2011:

1. Kia Soul: 102,267 units
2. Nissan Versa: 99,730
3. Ford Fiesta: 68,574
4. Honda Fit: 59,235
5. Hyundai Accent: 55,601
Here are your bottom five sellers:

1. MINI Cooper/S Convertible: 4,964
2. MINI Cooper/S Clubman: 6,844
3. Scion xD: 9,573
4. Honda CR-Z: 11,330
5. Suzuki SX4: 12,519

Make/Model  Dec. '11 vs.
Dec.'10     
Units, Dec. '11    YTD Dec. '11 vs.
Dec. '10     
YTD Sales   
MINI Crossover +244.5% 1981 +2801.4% 16683
Kia Rio +128.3% 2155 -18.3% 20111
Hyundai Accent +90.9% 5316 +7.0% 55601
Mazda2 +60.9% 1342 +361.8% 13952
Kia Soul +51.4% 9624 +52.4% 102267
Toyota Yaris +31.9% 4514 -18.4% 32704
Suzuki SX4 +8.0% 1330 +8.0% 12519
MINI Cooper/S Hardtop +7.6% 2762 -5.4% 28067
Honda Fit +5.7% 5138 +8.6% 59235
Scion xD +6.8% 880 -5.3% 9573
Nissan Versa -2.6% 9939 0.0% 99730
Nissan Juke -4.3% 3028 +251.3% 35886
Ford Fiesta -29.5% 3673 +194.7% 68574
MINI Cooper/S Convertible -30.1% 299 -29.3% 4964
Honda CR-Z -35.6% 564 +115.1% 11330
MINI Cooper/S Clubman -44.5% 416 -18.4% 6844
Nissan Cube -62.6% 406 -37.0% 14459
Chevrolet Aveo -99.4% 24 -41.2% 28601
Chevrolet Sonic -- 5743 -- 15778
Fiat 500 -- 2325 -- 19769
Smart ForTwo -- 710 -- 2652
MINI Coupe -- 253 -- 953
Scion iQ -- 248 -- 248

4 comments:

Matt H. said...

Wow! The KIA Soul! Its not even new. I know its refreshed. I knew it was selling well but wow! Those ads help I'm sure. Now they just have to becareful and not ruin the next gen. Success is a good thing but it can be a double edge sword. I can only see sub-compacts growing and going up in sales. With more players than ever (in the U.S.) its going to be good for the customers. And that the domestics are putting some good competition. I'm very excited about that.

Matt H. said...

Wow! The KIA Soul! Its not even new. I know its refreshed. I knew it was selling well but wow! Those ads help I'm sure. Now they just have to becareful and not ruin the next gen. Success is a good thing but it can be a double edge sword. I can only see sub-compacts growing and going up in sales. With more players than ever (in the U.S.) its going to be good for the customers. And that the domestics are putting some good competition. I'm very excited about that.

Anonymous said...

The Versa and the Soul have such a heavy fleet sales mix, that number really isn't accurate at all.

Rental lots are SWIMMING in Versas and Souls.

Andy Lilienthal said...

@Anonymous -- that may be, but they're still sales, nonetheless.