Tuesday, February 1, 2011

January 2011 subcompact sales


So how did the first month of 2011 fare in terms of small car sales?

Similarly to 2010, the Kia Soul is up top with a nearly 150% increase in sales versus 1/10. The Honda Fit did remarkably well, too with a 60% increase over the first year in '10. The omnipresent Nissan Versa posted positive numbers (plus the most total units sold), as did Chevrolet's aging, albeit popular, Aveo. And, as odd as it may seem, the Smart ForTwo even posted a gain, although slight, over January, 2010's sales.

In the red was everyone else. The biggest loser was Kia's aging Rio, down nearly 60% this time last year. Not that far behind was Toyota's also long-in-the-tooth Yaris. The one-time super-seller, Hyundai Accent has fallen from grace, when just a couple of years ago, it was running away with sales.

As far as the newest small cars, the Fiesta continues to "party" in terms of sales. Sales of Nissan's uniquely styled Juke appear strong, too. FYI, I threw in the small, two-seat Honda CR-Z for good measure, and lastly, Mazda's slow-selling 2—a personal favorite of mine—sold only 479 units.

But enough about me, here are the numbers.

Make/Model Jan. '11 vs. Jan. '10 Units Jan. '11 YTD '11 vs. '10 YTD sold '11
Kia Soul +149.2% 5345 +149.2% 5345
Honda Fit +60.0% 4314 +60.0 431
Nissan Versa +46.8% 8682 +46.8% 8682
Chevrolet Aveo +34.1% 2739 34.1% 2739
Smart ForTwo +28.8% 358 +28.8% 358
MINI Cooper/S Hardtop +1.6% 1502 +1.6% 1502
MINI Cooper/S Convertible -12.3% 222 -12.3% 222
Suzuki SX4 -15.0% 978 -15.0% 978
Scion xD -20.9% 626 -20.9% 626
Nissan Cube -23.1% 1661 -23.1% 1661
Hyundai Accent -26.2% 4244 -26.2% 4244
MINI Cooper/S Clubman -33.8% 341 -33.8% 341
Toyota Yaris -50.0% 1839 -50.0% 1839
Kia Rio -59.8% 963 -59.8% 963
Ford Fiesta -- 4270 -- 4270
Nissan Juke -- 3095 -- 3095
Honda CR-Z -- 894 -- 894
MINI Countryman -- 686 -- 686
Mazda 2 -- 479 -- 479

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