This was a half-and-half month: Half the models were up, half were down compared to this time last year. The pack was lead by the Kia Soul, up 122.8% over this time last year. It also gets a mark in the "win" category for the biggest year-to-date change thus far.
The big loser this month was the Kia Rio, which was down more than 70% and only sold 966 units. It, like the Accent and Yaris, are both basically unchanged since their introductions in 2006 (2007 for the Yaris). All three will be revamped for 2012. No major story on the slowest seller of the year—the Smart ForTwo—which continues its downward spiral.
The two newcomers paint an interesting picture, though. The Fiesta, launched in June, is already outpacing a number of the more established models. The Mazda 2, released in July, has only sold 2,187 models (only 462 models were sold in November). Only the MINI Cooper Convertible and aforementioned Smart ForTwo sold slower.
| Make/Model | Nov. '10 vs. Nov. '09 | Units Sept. '10 | YTD '10 vs. '09 | YTD sold '10 |
| Kia Soul | +122.8% | 5,582 | +110.9% | 60,743 |
| Chevrolet Aveo | +47.5% | 3,262 | +26.8% | 44,586 |
| MINI Cooper/S Hardtop | +25.1% | 2,030 | +4.7% | 44,586 |
| Nissan Versa | +21.1% | 6,724 | +17.6% | 89,504 |
| Honda Fit | +12.2% | 4,180 | -20.8% | 49,494 |
| Hyundai Accent | +5.8% | 4,052 | -23.1% | 49,191 |
| Suzuki SX4 | +5.0% | 1,140 | -47.0% | 10,380 |
| Scion xD | -5.6% | 810 | -31.1% | 9,286 |
| MINI Cooper S/Clubman | -13.4% | 459 | -24.0% | 7,640 |
| MINI Cooper S/Convertible | -27.7% | 297 | +13.6% | 6,594 |
| Nissan Cube | -35.9% | 1,003 | +18.8% | 21,883 |
| Toyota Yaris | -42.0% | 2,154 | -37.4% | 36,654 |
| Smart ForTwo | -67.5% | 211 | -61.0% | 5,357 |
| Kia Rio | -72.4% | 966 | -23.0% | 23,675 |
| Ford Fiesta | -- | 3,473 | -- | 18,061 |
| Mazda2 | -- | 462 | -- | 2,187 |
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