That's right boys, girls, and other bipeds: The USDM Fiat 500 will start at $15,500. Apparently this model will be called the "Pop." The Sport will cost $2,000 more, and the "Lounge" (their words, not mine) will receive a top-billing price of $19,500. Of course this is all for standard equipment; the extras cost ... extra. Also, these are not for the turbo models. These 500s will come with the 1.4 MultiAir 16V engine.
Heck, go configure your own if you'd like.