Monday, March 23, 2009

Tata begins taking orders for the $2,000 Nano

In case you hadn't heard, Tata Motors officially put it's tiny Nano on sale today. With a price of just $2,000 (USD), it's the least expensive new car in the world. That's a big deal, especially in Tata's home market of India, where the vehicle could take away some business from scooter and motorcycle sales. Hey—you can't put four people on a scooter. Fine ... you shouldn't put four people on a scooter.

The car is pretty impressive, but not for its driving dynamics, amazing technical features, or performance. It's amazing that Tata was able to produce a vehicle that so many people can afford, and allegedly still make money. It's all very Henry Ford-esque. A car that more people can afford to buy: Brilliant then and now.

Anyway, check out both links below—the BBC article is a good read, and the Autoblog link has the full press release and lots-o-pics.

And yes, I think I've heard all of the "Tiny Tatas" jokes I can handle for one day.

Thanks to Trenton for the tip!

Tata Nano Launched (BBC)
Officially Official: Order books (finally) open on $2,000 Tata Nano (Autoblog)


Andy Lilienthal said...

I just don't know how they'd sell it in the U.S. w/o airbags (e.g. crash standards). I'm sure there's a way around it.

nlpnt said...

There are plans for an all-electric version, which could be certified in the U.S. as an NEV, governed to 25 (35?) MPH.

In its' native India, this is a HUGE advance in safety over the family of five plus cargo piled onto one scooter (apparently it's comparably priced)

Andy Lilienthal said...

Very valid points, nlpnt. The all-electric version would not need to meet any crash standards, I believe, so it would be a lot easier to get into the U.S. (much like ZAP's Xebra and other electric vehicles).

nlpnt said...

I would DEFINITELY want a passenger side rearview mirror to drive that thing in Indian urban traffic, though!