Monday, March 23, 2009
Tata begins taking orders for the $2,000 Nano
In case you hadn't heard, Tata Motors officially put it's tiny Nano on sale today. With a price of just $2,000 (USD), it's the least expensive new car in the world. That's a big deal, especially in Tata's home market of India, where the vehicle could take away some business from scooter and motorcycle sales. Hey—you can't put four people on a scooter. Fine ... you shouldn't put four people on a scooter.
The car is pretty impressive, but not for its driving dynamics, amazing technical features, or performance. It's amazing that Tata was able to produce a vehicle that so many people can afford, and allegedly still make money. It's all very Henry Ford-esque. A car that more people can afford to buy: Brilliant then and now.
Anyway, check out both links below—the BBC article is a good read, and the Autoblog link has the full press release and lots-o-pics.
And yes, I think I've heard all of the "Tiny Tatas" jokes I can handle for one day.
Thanks to Trenton for the tip!
Tata Nano Launched (BBC)
Officially Official: Order books (finally) open on $2,000 Tata Nano (Autoblog)