Tuesday, October 6, 2009

Ford Fiesta to debut at LA Auto Show in December

Ford has announced that the 2011 Fiesta will debut at the LA Auto Show December. The vehicle is slated to arrive at dealerships during the summer of 2010.

Ford is claiming more than 50,000 potential Fiesta customers due to its highly visible Fiesta Movement campaign. The first phase of the campaign will wrap up at the vehicle's introduction.

“This is the perfect time to show the North American Fiesta,” said Sam De La Garza, Ford Fiesta marketing manager. “The Fiesta Movement will have wrapped up, and after hearing so much about this car leading up to the reveal, everyone will finally get to see what we are so excited about.”

Ford has hit the social media scene big time. Stats include:
• 4.3 million YouTube video views
• 540,000 Flickr photo views
• More than 3 million Twitter impressions

Currently, the Fiesta is the No. 2 selling car in Europe, and Ford's top seller on that side of the pond. Additionally, it's the best-selling import vehicle in Italy and France.


gokartride said...

All those YouTube hits were probably from Top Gear's awesome test drive!!!

Andy Lilienthal said...

Indeed, that was pretty awesome.

adamaoc said...

I got a chance to drive one that is here for the Fiesta Movement and it was nice! I am genuinely anxious to see what changes they do make, I would hope not many.