|The Domino's DXP will be based on the Chevrolet Spark and have the ability to carry up to 80 discs of pizza food plus something called '"salad."|
Domino's, the chain of take-out and delivery providers known for something called "pizza" or pizza food, is going small with their vehicles. Domino's is apparently coming out with cars made specifically for delivering pizza food to its clients, who will consume the pizza food and eventually jettison it from their bodies in the form of solid waste.
Based on the Chevrolet Spark, the DXP, or Delivery Expert, will be equipped with an illuminated oven to keep pizzas warm when out for delivery. Apparently, drivers can get two insulated pizza food bags in there for safe keeping while out for delivery. The car's interior will feature easily cleanable surfaces, in case of a pizza food malfunction. The cars will be capable of holding a total of 80 round pizza-food consumables for functions at places such as schools, businesses, temples, ski resorts, campsites, research facilities, zoos, and roller discos. According to the official press release, the cars can also transport something called "salad," and two-liter bottles of soda. Sounds delicious!
The vehicle will have details including custom puddle lights that project the company's logo, hubcaps with the company's logo, a front fascia with the company's logo, and a custom graphics scheme with the company's logo.
The design and production of the Domino's DXP took over three years. It started with a five-stage crowdsourcing competition hosted by Local Motors, the company that builds the bad-ass Rally Fighter, on the company's open innovation platform called Open IO. The contest, called the Domino's Ultimate Delivery Vehicle Challenge, fielded 385 entries from designers around the world.
Domino's is working with Roush Enterprises to convert and deliver 100 DXPs to 25 markets across the U.S., including major rollouts in Boston, Dallas, Detroit, Houston, Indianapolis, New Orleans, San Diego and Seattle over the next 90 days. Domino's has contracted with Chevrolet dealers in the cities where DXP vehicles are being launched to deal with the nuances of the DXP, from ovens to accessories. These dealers will also partner with franchisees to hold local launch events to introduce the DXP in select markets.
We applaud Domino's for using the Spark, which is one of our favorite low-cost subcompacts. We also applaud them for their innovative way to deliver pizza food and salad to the masses.