Suzuki: 0% financing for 72 months. Will it help?

Suzuki posted on its Facebook page today that it was going to offer up to 0% financing for 72 months on all 2012 Suzuki models. That's quite a good deal if you qualify for it. The financing is done through American Suzuki Financial Services, and the vehicles must be purchased by May 31, 2012.

The question is, will anyone notice? With the company's lack of marketing, greatly reduced social media efforts, and shrinking dealer network, Suzuki hasn't been great at promoting itself. I don't think there's even been a press release about it.

Suzuki join a host of other manufacturers in the 0% until 5/31 club. However, this 0% is on all Suzuki models, whereas other manufactures are offering it on select nameplates, and it's for the long duration of 72 months.  It'd be great if ASMC did an ad blitz to promote the deal and get some bodies into their dealers. Is 0% for 72 mos. enough to make people go to a Suzuki dealer? I'm sure the company will see a spike in May sales; then again, with sales as low as they've been, any increase is a good one.

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Suzuki Automotive