Monday, July 25, 2011

Suzuki brings kei cars to U.S., sort of

Suzuki Wagon R - Subcompact Culture

To promote its Kizashi sedan, Suzuki is doing an East Coast swing. The company is setting up its Kizashi Kicks Road Show event at a number of venues in which people can pilot a number of Suzuki vehicles, including a JDM Suzuki Wagon R (above; one of my personal favorites) and a Suzuki Lapin (below left, another one of my favs), both of which are kei cars. Suzuki even brought out its X-Head concept from 2007. You can see a bunch more photos on Suzuki's Facebook page.

Suzuki Lapin - Subcompact Culture
Suzuki X-HEAD


nlpnt said...

Any one of those would sell better than the Kizashi, which I see fewer of on the road after two years on the market than I do 2012 Focuses after three months.

Andy Lilienthal said...

Well, it is a good point about Kizashi. It has been slow selling. In fact, I've only seen three on the road: 1 in Washington, 1 in Utah, and one in Oregon last weekend. It's not that it isn't a good car: It's just grossly under promoted ... like all Suzuki cars. Hopefully this will change. Then again, if Suzuki can get a lineup of unique, different, yet appealing vehicles (think first-gen Scion xB), maybe it'd help to set them apart.

With that said, I'm a firm believer that you could make the best car in the world, but if you don't market it and tell people about it, it won't mater.