Wednesday, January 5, 2011

December 2010 subcompact sales: The finale



So, 2010 is in the record books. How did the last month of subcompact sales pan out as well as the year's big winners and losers?

The Kia Soul took the top spot in 12/10, up 126.1% over this time last year. However, it was Nissan Versa that sold the most units in December. New on the chart are the MINI Countryman and Nissan Juke crossovers. Note the strong Juke sales thus far. Fiesta is welling well among the genre, too.

On the flip side, it was the long-in-the-tooth Kia Rio taking last place for December, down 76% over last year. The Nissan Cube did surprisingly bad, too. Unsurprising was the slow-selling Smart, which, surprisingly sold more than 500 units last month. Also, the newcomer Mazda2 is selling rather slowly, too.

So which were the top five subcompact sellers in 2010?

1. Nissan Versa: 99,705
2. Kia Soul: 67,110
3. Honda Fit: 54,354
4. Hyundai Accent: 51,975
5. Chevrolet Aveo: 48,623

... and the bottom five sellers:

1. Smart ForTwo: 5,927
2. MINI Cooper S/Convertible: 7,022
3. MINI Cooper S/Clubman: 8,389
4. Scion xD: 10,110
5. Suzuki SX4: 11,606

Below is the big board; I'm looking forward to seeing what 2011 will spell for subcompact cars.





Make/Model Dec. '10 vs. Dec. '09 Units Dec. '10 YTD '10 vs. '09 YTD sold '10
Kia Soul +126.1% 6,367 +112.2% 67,110
Nissan Versa

+49.8% 10,201 +20.3% 99,705
Chevrolet Aveo +20.2% 4,037 +26.2%

48,623


MINI Cooper/S Hardtop +13.7% 2,568 +5.4% 20,658
Honda Fit +10.3% 4,860 -18.7% 54,354
Suzuki SX4 +10.0% 1,226 -44.0% 11,606
MINI Cooper/S Convertible +7.0% 428 +13.1% 7,022
Scion xD -11.7% 824 -29.8% 10,110
MINI Cooper S/Clubman -13.4% 749 -23.0% 8,389
Toyota Yaris -29.0% 3,422 -36.7% 40,076
Hyundai Accent -32.9% 2,784 -23.7% 51,975
Smart ForTwo -34.0% 570 -59.4% 5,927
Nissan Cube -64.5% 1,085 +7.0% 22,968
Kia Rio -76.0% 944 -29.0% 24,619
Ford Fiesta -- 5,212 -- 23,273
Nissan Juke -- 3,163 -- 8,693
Mazda2 -- 834 -- 3,021
MINI Countryman -- 575 -- 575


3 comments:

adam said...

Sucks to see the SX4 at the bottom of the list...

Thirty-Nine said...

Well, it's not at the way bottom. The Smart is at the bottom bottom.

burnitwithfire said...

I'm impressed the Accent/rio are doing that good considering they are both due for a replacement soon.

The Fiesta is selling like hot cakes. I guess mazda's take on the subcompact is a bit too simplistic.