Monday, August 30, 2010

North American Suzuki Swift launch delayed, but looks like it will happen

2011 Suzuki Swift - Subcompact Culture

"At the moment, if the exchange rate continues like it is, we couldn't expect very much profit," Takuma Mizuyoshi, a Suzuki spokesman, told Automotive News. "So that's a concern right now." Those words came from this Automobile article.

The article goes on to say the recent acquisition of 19.9% of Suzuki by Volkswagen has also caused part of the delay. The companies are trying to find the best way to align their products.

By most accounts, we can plan to see the Suzuki Swift to launch in the U.S. in 2011. I, for one, am very much looking forward to that.

Swift Delay: Suzuki Swift U.S. Launch Delayed One Year (


Anonymous said...

NOOOOOOOO. I hope it's JUST a delay. Suzuki needed to bring this car over here years ago!

Andy Lilienthal said...

I hope it's just a delay, too. My guess is that it really is just a delay. From what I've read, the car is essentially federalized and ready to go. They're just figuring out pricing, VW stuff, etc.

There's a good chance a new Swift could replace my Yaris someday.