Friday, February 20, 2009
LOL @ "Market Adjustment" charges
People aren't spending.
The auto industry is in the shitter.
The market has hit an 11-year low.
So what should a dealership do to make some cash? How about tack on a "market adjustment" cost of $2,000 onto new cars. Yeah, that'll encourage folks to buy!
The Honda dealer I went to today had, I kid you not, about 25 brand-new Honda Fits on the lot (their Web site claims to have 60 in stock). However, every damn one of them had a "market adjustment" of nearly $2,000, IIRC.
A Kia dealer I went to today had the all-new Soul for sale (about four of them), and each one of those puppies had a similar "market adjustment," too.
The Suzuki dealer I visited today had a "market adjustment" on its SX4s, too.
A note to dealerships/manufacturers: You know just as well as I do that that the economy isn't great, and that sales are way down. Perhaps now is not the time to be tacking on BS market adjustments to scam buyers out of a couple thousand extra dollars.