The $724,750 Fiat 500C

The Fiat 500 can be had for as little as $15,500, or as much as $724,750 if you have luxury gadget company Stuart Hughes make you one of their lavishly embellished customs.

The "Fiat 500C La Dolce Vita Gold and Diamonds 200hp," as it's officially called, was actually a one-off 500 Abarth convertible commissioned by an antonymous Chinese client, or so the story on the SH website goes. It's got gold. It's got diamonds. It's got ... teak. It's got ... uh ... a redesigned steering wheel and, well golly, new carpet. It also comes with a 24K gold and diamond iPad. Suddenly it seems like a bargain, no? And you thought the Aston Martin Cygnet was a premium subcompact.

Aston Martin Cygnet concept = Toyota iQ in a tuxedo

Call me skeptical, but I just don't get it. Aston Martin released official images of the Cygnet Concept—a luxury-branded city car. In this case, a Toyota iQ wearing a tuxedo. I mean, I think the Toyota iQ will be a neat car—certainly a Smart ForTwo fighter. However, rebadging an iQ and selling it as an Aston Martin, complete with signature grille, fake fender vents, and goofy-looking hood vents? Sorry; I still don't get it.

On the plus side, I think the interior is cool looking, and I like the taillight treatment. Pricing hasn't been announced, but I can't imagine it'll be cheap. Then again, compared to a DB9 (or any of its other cars), I'm sure it'd be a bargain.

Now granted, this is still officially a concept vehicle. However, assuming this goes into production, would people really shell out the money for an ultra luxury-branded city car? I mean, this isn't like a BMW, Audi, or Lexus city car, this is an Aston Martin.