July 2016 Subcompact Car Sales

Well, it's better late than never, right? After receiving an email asking where the subcompact sales data was, I realized that people actually do look at this data and anticipate it. I apologize for my tardiness ... here goes!

July's sales data is pretty mixed. About half the field did well, half the field didn't. The biggest winner was MINI's Convertible up a healthy 97.1%, although with only 536 units sold, any blips will shoot the percentage way up. Hyundai had a sizable 64.8% gain with its Accent, BMW's electric i3 charged things up 58.1%, and Jeeps super-hot Renegade also was up to the tune of 57%.

MINI might be at the top of the list, but it's also at the bottom with its 2DR hardtop, down 67.2%—a big drop. It should be noted overall sales of the 2D are down more than 44%. Also skimming the bottom were both the Toyota Prius c and the Toyota Yaris, with the c down 60.1% and the Yaris down 43.4%. The bigger news here is that the Yaris, which has remained largely unchanged for many years, currently has the biggest year-to-date sales drop of 47.6%.

2017 Fiat Spider

Of the newer models, the Scion iA is selling pretty darn well moving more than 19,400 units year to date, Mazda's pint-sized CX-3 Crossover continues to plunk along, and MINI's Clubman, which is more enormous than ever, has moved 5,487 cars. We also added the Fiat Spider to the list, which has now sold 481 units, one more unit than last month. It will be interesting to see how the Fiat sells against the Mazda MX-5 Miata, since the Fiat Spider is, of course, based on the Mazda architecture, but with that angry-sounding Fiat 1.4-turbo.

Make/Model	% July. '16 vs '15	Units July '16	% YTD June '16 Vs. '15	Units YTD
MINI Cooper /S Convertible	97.1	536	19.6	2366
Hyundai Accent	64.8	7046	15.2	46376
BMW i3	58.1	1479	-19.1	4359
Jeep Renegade	57.0	10057	211.0	61907
Chevrolet Trax	54.9	9466	24.8	38601
Kia Rio	49.6	3331	9.4	18669
Chevrolet Spark	28.7	4229	-0.8	22520
Honda Fit	25.4	5432	-17.9	32817
Honda HR-V	25.1	7394	118.6	43837
Nissan Versa	19.2	11856	9.6	84317
MINI Countryman	18.2	1422	-18.8	70702
Smart Fortwo	11.8	493	-24.1	3086
Buick Encore	1.4	6923	16	43344
Fiat 500X	1.0	950	514	7481
Honda CR-Z	0.7	272	-5.4	1477
Hundai Veloster	-2.5	2008	12.6	14931
Chevrolet Sonic	-5.1	4844	-21.3	33136
Kia Soul	-5.9	13157	2.1	83685
MINI Cooper /S Hardtop 4 DR	-10.8	924	-22.1	7243
Mitsubishi Mirage	-17.6	1280	-4	14453
Mazda MX-5 Miata	-22.0	881	65.6	6265
Ford Fiesta	-25.5	4092	-27.7	29631
Fiat 500L	-28.0	227	-58	2527
Nissan Juke	-33.2	1568	-16.9	14124
Fiat 500	-43.0	1097	-44	8857
Toyota Yaris	-43.4	794	-47.6	7378
Toyota Prius c	-60.1	1402	-42.2	12975
MINI Cooper /S Hardtop 2 DR	-67.2	813	-44.6	7053
Scion iA		3007		19434
Mazda CX-3		1499		11001
MINI Clubman		1076		5487
Fiat Spider		480		481