Friday, June 6, 2014

May 2014 Subcompact Sales

Subcompact Car SalesMay 2014 was a very good month for car sales in general, and for the most part, that held true for the subcompact market.

A newcomer to the chart, the Honda Fit EV had the largest percent increase at 120% vs. May 2013. However, it also had the fewest models sold at only 33. The Buick Encore continues to sell well, and the Chevrolet Spark continues to make waves, up about 100% compared to May, '13. Of note, the Mazda2 continues to do well this year.

The Kia Soul sold the most units last month selling an impressive 15,606 units. The popular Nissan Versa sold 11,243 units, and the Chevrolet Sonic moved 8,784 models.

The biggest loser was the Mitsubishi i-MiEV, also a newcomer to the list. The extremely slow-selling EV moved just 35 units, a drop of 61.5%. In addition, the year-to-date sales are down more than 90% to only 75 units. Ouch. That being said, the new Mirage is still selling at a healthy clip moving 1,700 units last month.

In addition to the Fit EV and the i-MiEV, I've added the smallish BMW i3, which moved 336 units its first month in the U.S.

On to the big board!

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