Thursday, June 2, 2011

May 2011 subcompact car sales

Subcompact Cars


When you're hot you're hot, when you're not, you're really not—at least that's the story with May 2011's subcompact car sales. Sales were polarizing this month, with both big increases over 2010 and big losses. However, if you were down, you were down double digits.

Kia's Soul has taken over the top small car spot with moth YTD sales, and another big double-digit increase from 2010. Honda's Fit also saw a healthy May. The Suzuki SX4 was up quite a bit, too, rounding out eight consecutive months of gains for Suzuki as a whole. Also of note: Scion's xD is up more than 18% overall this year. Maybe it just took a couple years to catch on.

The big loser this month is somewhat surprising, somewhat not. Hyundai's Accent took a big plunge in May down more than 60%. Perhaps this is due to the new Accent coming out soon, and buyers are waiting. The Toyota Yaris continues its downward spiral, too. Although, unlike the Accent, the U.S. hasn't gotten the official word on the next-gen Yaris. Smart sold the fewest cars in May, but MINI's Cooper/S Convertible now has now sold the fewest models of any subcompact. (Do note that MINI lists its individual sales data for each model in the line, whereas Smart only lists it for the entire lineup).

Enough chit chat, let's look at the numbers.

Make/Model  May '11 vs. May. '10 Units May '11 YTD '11 vs. '10 YTD sold '11
Kia Soul +81.9% 11157 +96.7% 43673
Honda Fit +46.3% 5921 +52.3% 29506
Chevrolet Aveo +26.4% 4538 +18.0% 17397
Suzuki SX4 +26.0% 1112 -2.0% 4948
MINI Cooper/S Hardtop +22.8% 2775 +25.6% 12618
Kia Rio +7.9% 854 -16.4% 9979
Scion xD +1.1% 1529 +18.7% 4581
MINI Cooper/S Clubman -27.5% 789 -19.4% 3140
Smart ForTwo -29.2% 492 -19.7% 2225
Nissan Cube -34.6% 1502 -25.3% 10179
MINI Cooper/S Convertible -40.5% 527 -26.2% 2110
Nissan Versa -51.3% 4793 -13.0% 41541
Toyota Yaris -56.4% 1690 -50.0% 10278
Hyundai Accent -63.5% 1529 -9.2% 20406
Ford Fiesta -- 7120 -- 36594
Nissan Juke -- 1948 -- 15433
Fiat 500 -- 1759-- 3141
MINI Crossover -- 1710 -- 6720
Honda CR-Z -- 1557 -- 7046
Mazda2 -- 1142 -- 6359

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